Clik here to view.
Content Versus Conversation
Chicken and the egg? Tom Martin blew the lid off of this topic and I’m going to add my 2 cents. But let me ask 2 questions. Does content drive conversation? Does good content drive good conversation?...
View ArticleClik here to view.
The Soft Metric of Good Content and it’s Impact on the Digital Footprint
Last week I asked via Twitter what the shelf life of a blog post was. I got some interesting answers. The essence was that there is no shelf life-they last forever. In marketing, digital marketing,...
View ArticleClik here to view.
Content Fatigue and Whatever Happened to the Snake Oil folks in Social Media?
Full Disclosure-Sometimes I have no clue about what I’m going to write about even after I have clicked on, “new post”. How about you? I have content creation fatigue and frankly I’m tired. Are you...
View ArticleClik here to view.
Can monkey’s tell stories?
How important is content to marketing professionals? Back in October, Coca-Cola’s Jonathan Mildenhall, The VP of Global Advertising Strategy and Creative Excellence, was speaking at the Guardian...
View ArticleClik here to view.
The Conundrum of Content-What is your Content Strategy?
I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content. Or maybe I should just say they are getting my content,...
View ArticleClik here to view.
What’s the Sweet Spot for Content Marketing?
It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your...
View Article